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iPhone users spend 24% more on fashion. Plus 5 other things the data is telling us

iPhone users spend 24% more on fashion. Plus 5 other things the data is telling us

The last two years rewrote the rules of online retail. 2023 was the last year of "cheap" traffic. Since then, the arrival of global marketplaces and an unpredictable economy have reshaped how people buy across nearly every category.

5 Things every e-commerce store needs to check today in their affiliate product feed

5 Things every e-commerce store needs to check today in their affiliate product feed

You can spend thousands of euros optimizing your site, but if your product feed is subpar, you are capping your affiliate sales—especially when it comes to CSS (Comparison Shopping Services) partners and Google Shopping. Over the years, I've seen that the quality of the feed is directly

Alin Vlad (E-commerce Director, Otter): "Anyone who blames the network for overlap is also blaming maths"

Alin Vlad (E-commerce Director, Otter): "Anyone who blames the network for overlap is also blaming maths"

The text below was written by Alin Vlad (E-commerce Director, Otter). With his permission, we have translated it (with AI) for our blog. E-commerce is a discipline that must account for many factors, and the role of affiliate marketing in this mix can bring significant benefits to online stores.

Mădălina Alupei (Shopilo): "In Romania, the maturation of affiliate marketing will happen faster than it took in the West"

Mădălina Alupei (Shopilo): "In Romania, the maturation of affiliate marketing will happen faster than it took in the West"

Background info Shopilo is, simply put, the place where we check discount codes for you, so you don't pay full price when shopping online. We gather offers from hundreds of stores, test them to make sure they work, and present them in a clean place — no intrusive ads,

Commercial adjustments from July 1st, 2026

Commercial adjustments from July 1st, 2026

BusinessLeague's categories, commissions and subscription plans are being updated from July 1st, 2026.

Vladimir Rusu (GSMnet.ro): ”We started at 1100 sales in February and got to 2500 in April”

Vladimir Rusu (GSMnet.ro): ”We started at 1100 sales in February and got to 2500 in April”

Background I have been working at the company for about 8 years, during which I have gone through several roles, and for nearly 2 years I have held the position of Marketing Manager. Speaking of ads, over time I worked with various marketing agencies until we decided to keep the

Gabriel Bonciu (Bizdev Director, 2Performant): High-intent search traffic is becoming relatively stronger again

Gabriel Bonciu (Bizdev Director, 2Performant): High-intent search traffic is becoming relatively stronger again

One trend I’ve been noticing in BusinessLeague.com over the last ~8 months: CSS / Google Search / PPC affiliates seem to be converting better. At first, I thought it might be isolated. But the more data I looked at, the more it felt like something broader might be happening. Not

Mugur Ifrim (Klikads.ro): BusinessLeague is the only place where performance marketing becomes a sport - with rankings, prizes, and real adrenaline

Mugur Ifrim (Klikads.ro): BusinessLeague is the only place where performance marketing becomes a sport - with rankings, prizes, and real adrenaline

Background & more I started out as an e-commerce entrepreneur — I had my own stores, sold online, and had to bring in customers. Simple enough. My first ads were made without really knowing what I was doing. It was like billiards: you buy a token first, then you learn

Kristýna Gröbnerová (Selltoro): ”Our generated sales value in April has crossed €60,500 in BusinessLeague”

Kristýna Gröbnerová (Selltoro): ”Our generated sales value in April has crossed €60,500 in BusinessLeague”

Background & more I started in performance marketing and gradually found my way into the affiliate world, where I've been ever since. At Selltoro, I lead the affiliate team - which means everything from building and managing partnerships with e-shops across European markets, to working with affiliate networks,

Ligia Rosu (Dr.Max): "We've had a partnership of almost 5 years with 2Performant and we're still learning from each other how to optimize every click in the network"

Ligia Rosu (Dr.Max): "We've had a partnership of almost 5 years with 2Performant and we're still learning from each other how to optimize every click in the network"

Background I've been at Dr. Max for over 2 years and I coordinate the digital performance area, covering channels such as PPC, affiliate marketing and retargeting. My role is to constantly optimize the traffic mix and identify opportunities for profitable growth. How would you describe Dr. Max'

Stefan Mogyorosi (Nailshop.ro): "For us, affiliate marketing delivers better and better compared to other sales channels"

Stefan Mogyorosi (Nailshop.ro): "For us, affiliate marketing delivers better and better compared to other sales channels"

The team at Nailshop.ro had almost 1,000 sales last month in BusinessLeague, so they've earned their place in Companies. But it wasn't always like this. Ștefan Mogyorosi, the founder of nailshop.ro, tells us about the shop's journey in BusinessLeague in the interview below.

Nimanka Perera (Delupe): BusinessLeague is truly a professional ecosystem that enables shops to connect and make sales

Nimanka Perera (Delupe): BusinessLeague is truly a professional ecosystem that enables shops to connect and make sales

Background We are in based in Dubai, UAE, and our team currently consists of around 15-20 professionals. We have a broader experience in digital and performance marketing. Your journey in BusinessLeague.com so far Delupe joined BusinessLeague.com about two years ago. Since then, the journey has been very

Don't blame it on the commission

Don't blame it on the commission

When an affiliate program isn’t growing, the first instinct is to look at the commission. Sometimes the commission is the reason, sure. But most of the time, the problem lies elsewhere: the lack of conditions that make the program attractive to partners. Affiliate marketing cannot compensate for an unbalanced

Myth or reality: You launch an affiliate program and let it do its thing for month

Myth or reality: You launch an affiliate program and let it do its thing for month

The truth? Affiliate marketing is not a passive channel—it’s an ecosystem. So you can’t expect both inertia and consistently strong results. It requires ongoing work and active involvement.

Bogdan Arhip (VIARdigital): “Many stores don’t understand that they only pay for concrete results – meaning actual sales generated”

Bogdan Arhip (VIARdigital): “Many stores don’t understand that they only pay for concrete results – meaning actual sales generated”

A strong start to the year for VIARdigital and their project, reduceripreturi.ro. Currently ranked 5th in Start-Ups, Bogdan Arhip’s plans are even more ambitious.

Martin Bětík (Expandeo): "Last year’s Black Friday was our best one yet, and we’re aiming to beat that this year"

Martin Bětík (Expandeo): "Last year’s Black Friday was our best one yet, and we’re aiming to beat that this year"

Black Friday week is here. We're kicking it off with an interview that was bound to happen: Martin Bětík, Yield Manager at Expandeo.

Nick Stebbings (CartBooster): "I signed up for the Revenue Rally Challenge the other day and had our first success"

Nick Stebbings (CartBooster): "I signed up for the Revenue Rally Challenge the other day and had our first success"

Cartbooster is one of BusinessLeague's recent superstars among Marketers. They are 3rd in Startups, but as Nick Stebbings (CEO) puts it, the potential is huge.

📢 New feature: Real-time chat between affiliates and merchants!

📢 New feature: Real-time chat between affiliates and merchants!

Better communication leads to better performance – and now it’s easier than ever!

Ready? Search! 🔍

Ready? Search! 🔍

Great news! BusinessLeague now has a search option that allows you to look for certain products in all Merchants’ feeds.

[Oamenii Milionului] Ovidiu Golea (Unicorn #1 in BusinessLeague):

[Oamenii Milionului] Ovidiu Golea (Unicorn #1 in BusinessLeague):

”În prima parte a anului, m-a surprins plăcut deschiderea magazinelor noi (și chiar a celor cu istoric în competiție) către o colaborare mai strânsă”

Preparing for Summer: Tools to Supercharge Your Shopify Store’s Holiday Sales During Summer

Preparing for Summer: Tools to Supercharge Your Shopify Store’s Holiday Sales During Summer

Turn Sunshine Into Shopify Sales

The 2025 Shopify Growth Stack: 16 Must-Have Apps for Traffic, Conversions & Retention

The 2025 Shopify Growth Stack: 16 Must-Have Apps for Traffic, Conversions & Retention

Seeing tangible growth for your Shopify store is so much more than running ads. In fact, ads are not what they used to be - just ask around. It’s about creating a seamless tech stack that drives traffic and converts visitors. Plus the right people to work with, but that's a story for another day.

🛍️ Shopify Meets BusinessLeague: Risk-Free Growth Is Just a Click Away

🛍️ Shopify Meets BusinessLeague: Risk-Free Growth Is Just a Click Away

You can now install BusinessLeague directly inside your Shopify admin

2Performant signs final contract for the acquisition of Profitshare Romania and Bulgaria.

Anunturi 2Performant

2Performant signs final contract for the acquisition of Profitshare Romania and Bulgaria.

Bucharest, May 7th 2025 — Affiliate marketing platform 2Performant (BVB: 2P) announces the signing of the final acquisition agreement for the Profitshare Romania and Bulgaria business line, previously operated by Conversion Marketing (eMAG group). This strategic acquisition marks an important milestone in consolidating 2Performant’s position in the Romanian and Bulgarian

Updates on First-Party attribution and dealing with relationships within BusinessLeague

Business League

Updates on First-Party attribution and dealing with relationships within BusinessLeague

We’re shooting for better 1st Party Attribution and more equitable rewards for Marketers. That’s why we’re so excited to announce an essential update to our 1st party attribution system, Big Bear, launching on April 14th, 2025. So what’s new? Well, we have upgraded Big Bear so