Viorel Vornicu (GM @ Mxenduro & Piese-biciclete.eu): "For us, BusinessLeague has become a primary development partner"

But there's more. Both shops are led by Viorel Vornicu (General Manager), who views BusinessLeague as a sales accelerator built on win-win partnerships. We sat down with Viorel because behind every success story are successful people who usually think two steps ahead. Here is our conversation about:

• Affiliate marketing in the world of two wheels 😀
• Success, patience & sales
• Why shops hesitate to try affiliate marketing
• Future plans and Black Friday

What products did you start with, and how has your offer evolved?
We entered BusinessLeague from the very beginning with a complete offer, covering both motorcycles and bicycles. Essentially, there wasn't a single "starter" category or product because we had everything right from launch. What has changed over time is the volume: from a few hundred items in each segment, we have grown today to over 26,000 listed products, with a constant flow of updates – some products leave the offer while others enter from new catalogs.

What are your bestselling products right now?
It is hard to give an exact answer because it depends on how we look at things. If we look in terms of value, the top sellers are clearly large vehicles – motorcycles, ATVs, scooters, and bicycles – regardless of model. If we look in terms of quantity, the situation is different: we have hundreds of consumable items that battle at the top and constantly trade places.

How did you discover affiliate marketing through BusinessLeague and what made you sign up?
I heard about affiliate marketing many years ago, back when the platform was called "2Parale", which was well known for the traffic and sales it generated for online stores. Later on, I looked up the platform again, discovered it had become 2Performant, and started with one account (which no longer exists today). In fact, we didn't just join with that single account, but with three.

On why stores hesitate to try affiliate marketing
From my point of view, the reluctance comes from several directions and doesn't have a single universal answer. Many merchants have had unpleasant experiences with SEO or Ads agencies where they paid invoices regardless of results and sometimes ended up in the red. After such situations, they prefer to rely only on themselves and become skeptical of new collaborations.

Although 2Performant/BusinessLeague is not about SEO or Ads, but rather a strictly performance-based model, there is still that initial fear: "If I don't sell anything, how do I recover the money invested?" or "Where do I find the time to handle affiliate marketing when I'm already working non-stop?". On top of that, thin margins on certain products make it difficult to set an attractive commission for affiliates, which can discourage some merchants.

Plans in BusinessLeague
We aim to run well-targeted periodic campaigns and always provide attractive products that generate genuine interest for affiliates and customers alike.

How does BusinessLeague perform compared to other channels?
What we can say is that the results are visible, with steady growth in sales and traffic, and for us the platform has become a primary development partner.

BusinessLeague is a sales accelerator built on win-win partnerships between stores and affiliates.

What matters most to you in partnerships with affiliates?
We don't make a selection – everyone is welcome to join us. What matters to us is building win-win partnerships where affiliates stay motivated and we generate the best possible results together.

Expectations for Black Friday 2025?
Past years have shown us that it is better not to have preset expectations and to take things exactly as they come.

One piece of advice for new BusinessLeague players?
Jump in without hesitation and test, because only through practice can they figure out what works and how they can grow.

Plans for the rest of the year
We plan to create attractive and, we hope, unique campaigns that will help us stand out and outperform the internal ranking algorithm. Beyond 2025, the plan is to continue in the same direction of innovation and adaptation in order to remain competitive over the long term.