Daniela Pirlogea (elefant.ro): “With our return to the BusinessLeague rankings, we aim to take part in challenges and break competition records”

The quote in the title speaks for itself, but Daniela also shared other insider insights with us. Such as, for instance, the qualities that make affiliates a great fit for collaborating with one of the most important brands in the Romanian book market:

Some bring enthusiasm, others rely on creativity and original promotion ideas, or they are persistent and manage to reach their goals. We want to have both alongside us, because each one can bring something new to the elefant.ro affiliate program and contribute to growing the results we achieve.

The Elephant hit reset. What does this restart entail, concretely?

Elefant.ro has made a strong comeback in affiliate marketing and opened its program to as many types of affiliates as possible. We activated direct debit on the platform and maintain constant communication with affiliates, because we want healthy collaborative relationships built on trust. At the same time, we returned with new commercial policies and mechanisms, an e-commerce calendar adapted to current trends, as well as investments in both paid performance and brand building. 

With a focus on Books and Foreign Books categories, elefant.ro becomes the destination for everyone looking to purchase bestsellers, YA books, and new releases from a vast number of publishing houses in Romania. We are also going to add new products tailored to readers' current preferences—which we will announce soon—while intensifying our social media presence and creating formats that boost reader engagement and offer book recommendations.

What were the best-selling products over the summer?

• Revoluția glucozei. Echilibrarea glicemiei poate să-ți schimbe viața (Glucose Revolution) by Jessie Inchauspe
• Barmanul de la Ritz (The Barman of the Ritz) by Philippe Collin
• Fearless. Deznodământul by Lauren Roberts
• Clătite cu căpșuni și dragoste (The Strawberry Patch Pancake House) by Laurie Gilmore
• Atomic habits. O cale ușoară și eficientă de a-ți forma obiceiuri bune și a scăpa de cele proaste by James Clear
• Mineriada s-a născut la Revoluție. Evenimentele din 13 - 15 iunie 1990 by Cătălin Ranco Pițu
• Teoria Let Them. Un instrument revoluționar care a cucerit milioane de oameni (The Let Them Theory) by Mel Robbins, Sawyer Robbins
• Reckless. Urmărirea. Seria Powerless. Volumul 2 by Lauren Roberts

Your top 5 favorite books in 2025? 😀

Among the books I have read so far in 2025, I enjoyed the following, which you can also find on elefant.ro

• Câinii din Galveias (Galveias) by Jose Luis Peixoto - the author captures the community of the town of Galveias in an apocalyptic scenario: the crash of a meteorite. The characters are affected by the smell of sulfur it releases, the incessant rain, and their relationships with one another.
• Flori transilvane. Intersecții istorice între natură și cultură pe teritoriul Transilvaniei by Irina Neacșu. A book about how the flowers and vegetation of Transylvania found their place in Romanian history, traditions, and folk art.
• Antologia Kiwi 2025, Destine - a short fiction anthology edited by Marius Chivu. It is a great opportunity to discover short stories by new Romanian authors as well as revisit established names.
• Gara Malma (Malma Station) by Alex Schulman - follows the destiny of three generations in the form of a puzzle that gets solved as you read through the book. All events in the book are linked together by the presence of trains and Malma Station.
• Ce pozne-a mai făcut cățelul meu, a volume coordinated by Tatiana Niculescu, in which writers describe with tenderness, sensitivity, and even humor the dogs that have won an important place in their lives

When will we see Elefant.ro back in the BusinessLeague rankings?

We really want to team up again in Business League as well. We hope that the results achieved in recent months, following the hard work and efforts of our internal team alongside our affiliates, will allow us to enter the rankings this autumn, in the next stage.

What are your plans in the competition?

Starting in April, we have been accepting more traffic sources into the elefant affiliate program. We collaborate with CSS affiliates, affiliates with coupon and voucher websites, content sites, cashback platforms, product aggregators, or those promoting through social media projects. We are open to listening to new ideas from affiliates and willing to test various promotion methods together.

Regarding the campaigns we run, we currently have a more aggressive commercial policy. In addition to discounts that can reach up to 90%, I would also mention several other initiatives such as gifts (bundles, bestsellers, promotional materials) or free shipping on any order, and vouchers with extra discounts. Thus, affiliates' promotional efforts are backed by these mechanisms that help improve conversion rates.

Among the major campaigns we organize, I want to highlight Clearance (Lichidare de stoc), Elefant Days (Zilele elefant), Happy Hours, Black Friday, and BOOKS50. Regarding the last one mentioned, I should point out that it is a recurring campaign that generates very strong results in affiliate marketing as well. Compared to a regular day in another campaign, volumes are more than double on a BOOKS50 day, and continuously growing. Therefore, if I were an affiliate, I would aim to step up promotion during this campaign.

We place special emphasis on the Books and Foreign Books categories, as these represent a significant share of sales. We encourage affiliates to focus their promotional efforts on these categories as well.

What have you learned from previous experiences in affiliate marketing?

Communication is the most important thing in affiliate marketing, with everything it entails. Advertisers must provide information about campaigns, promotional tips, respond to inquiries, and follow up with details when results are great or when they fall short of expectations. However, communication also means knowing how to listen to feedback from the network and affiliates.

What expectations do you have from your BusinessLeague affiliate campaigns?

Looking at the data from the past six months, we see month-over-month growth and we want to stay on a positive trend going forward. With our return to the BusinessLeague rankings, we aim to take part in challenges and break competition records.

What is the most important quality in an affiliate for you at Elefant.ro to work with them?

I don't think we can single out just one specific quality. Some bring enthusiasm, other affiliates rely on creativity and original promotion ideas, or they are persistent and manage to reach their goals. We want to have both alongside us, because we believe every affiliate can bring something new to the elefant.ro affiliate program and contribute to growing the results we achieve.

How would you describe BusinessLeague.com in a single sentence?

For elefant.ro, participating in Business League represents a confirmation that we have chosen the right strategy in affiliate marketing and would help us convince even more affiliates to join our program.