How it went at “Unveiling Fashion: Marketing Trends and Opportunities in Fashion”

What did we set out to do with this webinar? Just like last time, at the Pharma webinar, to share insider insights. We used the numbers gathered throughout the year in BusinessLeague to paint as clear a picture as possible of what happened—and especially what could come next—in the Fashion industry. All with a focus on opportunity and sales. So, solid numbers alongside highly valuable guests who kept the audience’s interest high:

🚀 Carmen Niculescu, Affiliate and Brand Media Lead @ FashionDays
🚀 Alin Vlad, Ecommerce Director @ Otter
🚀 Lucian Ionescu, Expert Marketer in BusinessLeague
🚀 Corina Catrinoiu, Expert Lead Communications @ING Bazar

For well over an hour, discussions moved between big-picture topics (recommendations for 2026) and specific questions about Black Friday.

Ivona’s full presentation is here.

A few key takeaways:

Carmen Niculescu: “Fashion Days’ media mix is 70% online and 30% offline”.

Alin Vlad: “With the arrival of big players on the market, we had to make a decision: either compete directly with them (price war) or move toward private label (long term). We chose the second path”.

Corina Catrinoiu: “We stand at the intersection between the end customer and the bank. Our mission is always to drive engagement and retention. The main challenge: the partners we work with are focused on acquisition. In a way, we play a role similar to 2P (as mediators)”.

Lucian Ionescu: “We start preparing for Black Friday in September. And we prepare budgets on the spot, depending on demand”

At the end, one more piece of good news that we hope as many future BusinessLeague players as possible will take advantage of:

Several surprises with influencers and concrete opportunities to drive sales are coming up, so stay tuned for what follows in the next few days in BusinessLeague.