Black Friday 2025: Numbers and Enthusiasm
It was an old-school Black Friday, with committed online stores and well-prepared affiliates. Here are some of the key results from this period, showing that e-commerce—and affiliate marketing in particular—are on a great track.
Friday Week (November 3–9)
Total sales: 103,507
AOV: 68.2 €
Overall Conversion Rate: 5.26%
Clicks: 1,968,837
Sales Value: 7,059,412 €
Top 3 categories by number of sales:
- Books (28,427 sales)
- Fashion (21,755 sales)
- Pharma (12,014 sales)
Top 3 categories YoY growth by number of sales:
- Insurance +225.58%
- Hypermarket & Groceries +203.79%
- Automotive +147.39%
Top 5 Affiliates by number of sales:
- BigConvert.com (21,436 sales)
- klikads.ro (8,296 sales)
- pricealert (7,485 sales)
- productXL.com (5,843 sales)
- SHOPIA (5,335 sales)
Top 5 Advertisers by number of sales:
- fashiondays.ro (13,173 sales)
- bookzone.ro (11,024 sales)
- elefant.ro (6,533 sales)
- drmax.ro/ (6,012 sales)
- bestvalue.eu (5,560 sales)
Black Friday Weekend (November 7–9)
Total sales: 62,677
AOV: 70.82 €
Overall Conversion Rate: 6.42%
Clicks: 976,059
Sales Value: 4,439,004 €
Top 3 categories by number of sales:
- Books (15,657 sales, 10.52% conversion rate)
- Fashion (12,445 sales, 7.69% conversion rate)
- Pharma (8,451 sales, 10.30% conversion rate)
Top 3 categories YoY growth by number of sales:
- Hypermarket & Groceries (+320.7%)
- Insurance (+305.7%)
- Automotive (+110.2%)
Top 5 Advertisers by number of sales:
- bookzone.ro (6,592 sales)
- fashiondays.ro (5,728 sales)
- drmax.ro/ (4,722 sales)
- otter.ro (4,197 sales)
- bestvalue.eu (4,113 sales)
Top 5 Affiliates by number of sales:
- BigConvert.com (10,909 sales)
- klikads.ro (4,974 sales)
- pricealert (4,151 sales)
- productXL.com (3,484 sales)
- M.Catalin (3,247 sales)
Black Friday Day (November 7):
Total sales: 31,449
AOV: 78.4 €
Overall Conversion Rate: 6.96%
Clicks: 452,083
Sales Value: 2,465,510 €
Top 3 categories by number of sales:
- Books (7,365 sales, 12.06% conversion rate)
- Fashion (6,641 sales, 7.43% conversion rate)
- Beauty (4,203 sales, 8.53% conversion rate)
Top 3 categories YoY growth by number of sales:
- Hypermarket & Groceries (+396.41%)
- Insurance (+320%)
- Games (+300%)
Top 5 Advertisers by number of sales:
- bookzone.ro (6,592 sales)
- fashiondays.ro (5,728 sales)
- drmax.ro/ (4,722 sales)
- otter.ro (4,197 sales)
- bestvalue.eu (4,113 sales)
Top 5 Affiliates by number of sales:
- BigConvert.com (5,507 sales)
- klikads.ro (3,022 sales)
- pricealert (2,083 sales)
- INGBazar (1,521 sales)
- productXL.com (1,501 sales)
Articole Recomandate
Lucian Ionescu, Klikads.ro: “Other People’s Success Fuels Me”
From unloading trucks to ranking among Romania’s top marketers. Lucian Ionescu has done affiliate marketing since 2015, pioneered Google Ads in Romanian affiliate marketing, and is today a BusinessLeague Unicorn. We talked to him about money, mentorship, and affiliate marketing.
October Champions in Business League: €2,860 in Affiliate Prizes and 100% Network Commission Bonuses on Newcomers & Freelancers!
In October, the Affiliate Success team (Tudor, Alexandra, and Ștefan) awarded 15 performance prizes totaling €2,860 to affiliates who excelled in Active Relationships and Productive Relationships.
Gabriel Bonciu: “Affiliate marketing is 100% trust. Otherwise it doesn’t work”
He worked in media for over 15 years, then pivoted sharply toward affiliate marketing—meaning toward 2Performant. Lucky for us. So we sat down with Gabi Bonciu to talk about online stores, affiliates, trust, and what affiliate marketing means beyond commission.
BusinessLeague Pulse W44: Rankings, Numbers, and Round 3 Winners (October 26 – November 1, 2026)
187,971 sales (+4.4% YoY) and 5.66 million clicks (+25.4% YoY) at the close of BusinessLeague Round 3, plus 45,595 sales and 1.64 million clicks (+36.4% YoY) in Week 44. New Babies, Kids & Toys report, Black Friday eShop Challenges, and winners across all 22 categories.