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2Performant anunță consolidarea echipei de conducere pentru trecerea la un nou nivel în business, de creștere și extindere

2Performant anunță consolidarea echipei de conducere pentru trecerea la un nou nivel în business, de creștere și extindere

Compania de tehnologie 2Performant - dezvoltatorul BusinessLeague.com, anunță consolidarea echipei de conducere prin numirea Anei Opriță ca Deputy CEO, cooptarea Mihaelei Bourceanu în poziţia de Chief Operations Officer (COO) și promovarea lui Bogdan Achim ca Chief Technology Officer (CTO).

Black Friday 2025. Cifre și entuziasm

Black Friday 2025. Cifre și entuziasm

A fost un Black Friday ca pe vremuri. Cu magazine implicate și afiliați foarte bine pregătiți. Iată câteva din rezultatele acestei perioade, care arată că e-commerce-ul, dar mai ales afilierea în special sunt pe un drum bun.

Ana-Maria Stănicioiu (Bookzone): ”Piața de carte din România a crescut semnificativ - de la 100 de milioane de euro în 2023 la 120 de milioane de euro în 2024”

Ana-Maria Stănicioiu (Bookzone): ”Piața de carte din România a crescut semnificativ - de la 100 de milioane de euro în 2023 la 120 de milioane de euro în 2024”

Black Friday? Yes please! La unii a început, la alții se stă la linia de start. Dar ce au toate magazinele serioase din BusinessLeague în comun este pregătirea. Managerii și ownerii de shopuri au resurse, așteptări și entuziasm.

Martin Bětík (Expandeo): "Last year’s Black Friday was our best one yet, and we’re aiming to beat that this year"

Martin Bětík (Expandeo): "Last year’s Black Friday was our best one yet, and we’re aiming to beat that this year"

Black Friday week is here. We're kicking it off with an interview that was bound to happen: Martin Bětík, Yield Manager at Expandeo.

[Black Friday 2025] Asigură-te că site-ul tău este pregătit tehnic pentru perioada de Black Friday

[Black Friday 2025] Asigură-te că site-ul tău este pregătit tehnic pentru perioada de Black Friday

Traficul și parteneriatele de calitate sunt vehiculele care îți vând produsele cel mai bine. Dar până acolo, depinde de tine: ai website-ul pus la punct? Codurile de tracking sunt implementate? What else?

Avantajele mai puțin evidente ale colaborării cu afiliați

Avantajele mai puțin evidente ale colaborării cu afiliați

Marketingul afiliat contribuie la performanța generală a magazinului tău online. Am văzut asta la extrem de multe shopuri, din toate categoriile și de toate mărimile. #AffiliateWorks. Dar hai să vedem cum anume.

[Black Friday 2025 ] Cum motivezi Marketerii din BusinessLeague să-ți vândă produsele

[Black Friday 2025 ] Cum motivezi Marketerii din BusinessLeague să-ți vândă produsele

În general, Marketingul Afiliat lasă loc creativității, pentru că regula jocului e foarte clară: Generează vânzări! Iar BusinessLeague nu duce lipsă de afiliați creativi, care însă trebuie stimulați corect.

[Black Friday 2025] Asigură-te că magazinul tău acceptă surse de trafic PPC

[Black Friday 2025] Asigură-te că magazinul tău acceptă surse de trafic PPC

Black Friday 2025 nu este o oportunitate. Black Friday 2025 este Oportunitatea.

Nick Stebbings (CartBooster): "I signed up for the Revenue Rally Challenge the other day and had our first success"

Nick Stebbings (CartBooster): "I signed up for the Revenue Rally Challenge the other day and had our first success"

Cartbooster is one of BusinessLeague's recent superstars among Marketers. They are 3rd in Startups, but as Nick Stebbings (CEO) puts it, the potential is huge.

”Debut Drive”, noul Challenge dedicat Marketerilor din BusinessLeague

”Debut Drive”, noul Challenge dedicat Marketerilor din BusinessLeague

E drept că este dedicat numai afiliaților din platformă (deci nu și Magazinelor), dar, de fapt, acest Challenge a apărut pentru a sprijini tocmai shopurile la început de drum.

A fost BusinessLeague Residence - Ediția de Toamnă 2025

A fost BusinessLeague Residence - Ediția de Toamnă 2025

Ok, a plouat, dar nu suntem făcuți din zahăr 😀 Plus că discuțiile nu s-au purtat sub cerul liber, ci sub acoperișul generos al prietenilor de la Hidden - The Social Space, care au, de fiecare dată, grijă să nu ne lipsească nimic.

2Performant publică rezultatele operationale pentru T3 2025

2Performant publică rezultatele operationale pentru T3 2025

În această dimineață, am publicat rezultatele operationale din platforma BusinessLeague pe care le-am înregistrat în cel de-al treilea trimestru al anului 2025.

📢 New feature: Real-time chat between affiliates and merchants!

📢 New feature: Real-time chat between affiliates and merchants!

Better communication leads to better performance – and now it’s easier than ever!

Back to School 2025: Cum să vinzi mai mult & mai eficient în BusinessLeague

Back to School 2025: Cum să vinzi mai mult & mai eficient în BusinessLeague

Perioada de vârf a vânzărilor: 1–8 Septembrie

Ready? Search! 🔍

Ready? Search! 🔍

Great news! BusinessLeague now has a search option that allows you to look for certain products in all Merchants’ feeds.

🛍️ Shopify X BusinessLeague: acum disponibili în Shopify App Store

🛍️ Shopify X BusinessLeague: acum disponibili în Shopify App Store

Poți instala acum BusinessLeague direct în panoul tău de administrare Shopify

🛍️ Shopify Meets BusinessLeague: Risk-Free Growth Is Just a Click Away

🛍️ Shopify Meets BusinessLeague: Risk-Free Growth Is Just a Click Away

You can now install BusinessLeague directly inside your Shopify admin

Ne vedem pe 3 iulie

Ne vedem pe 3 iulie

BusinessLeague Residence Summer Edition

2Performant signs final contract for the acquisition of Profitshare Romania and Bulgaria

2Performant signs final contract for the acquisition of Profitshare Romania and Bulgaria

Bucharest, May 7th 2025 — Affiliate marketing platform 2Performant (BVB: 2P) announces the signing of the final acquisition agreement for the Profitshare Romania and Bulgaria business line, previously operated by Conversion Marketing (eMAG group). This strategic acquisition marks an important milestone in consolidating 2Performant’s position in the Romanian and Bulgarian

Never Have I Ever, Shooting Goals at Hidden. It Was BusinessLeague Residence – Spring Edition

Never Have I Ever, Shooting Goals at Hidden. It Was BusinessLeague Residence – Spring Edition

As always during the competition break in BusinessLeague, we gathered at Hidden – The Social Space. Marketers, Merchants, and special guests joined for a relaxed April evening featuring platform updates, debates, fun quizzes, and the most important kind of networking: face-to-face. Never Have I Ever We kicked off the evening with

Alex Stanciu: The campaigns in BusinessLeague significantly contribute to Cărturești’s online visibility.

Alex Stanciu: The campaigns in BusinessLeague significantly contribute to Cărturești’s online visibility.

Cărturești.ro turns 16. And like any teenager with a good reputation in the neighborhood, it's treating everyone. We sat down with Alexandru Stanciu (Marketing Specialist @ Cărturești) to find out what this "treat" consists of. It’s a campaign with double benefits: first, a discount code

Victor Cosmin (Kinderauto.ro): "We love healthy play. The Easter campaign is based on a mix of special offers and targeted communication."

Business League

Victor Cosmin (Kinderauto.ro): "We love healthy play. The Easter campaign is based on a mix of special offers and targeted communication."

There are times throughout the year when shopping appetite increases — and with it, online store sales. Easter is one of those times. For stores that have special offers in the weeks leading up to the holiday, we’ve created a space where they can promote them. So that Marketers in

Daniel Birtas (CEO, Kimono Group): "BusinessLeague.com has provided us with an excellent platform to collaborate with experienced marketers who generate sales."

Daniel Birtas (CEO, Kimono Group): "BusinessLeague.com has provided us with an excellent platform to collaborate with experienced marketers who generate sales."

From OLX to zep.ro to BusinessLeague.com. Success stories matter. And since BusinessLeague.com has plenty to choose from, we invited Daniel Birtas (Co-Founder & CEO of Kimono Group) for a conversation. We talked about zep.ro and the journey of an online shop that, in its first competition

"5" – Lucky and Promising: The New Maximum Number of CSS Partners for Merchants

Business League

"5" – Lucky and Promising: The New Maximum Number of CSS Partners for Merchants

To create, we first listen. The feedback from our community, along with the transparency of our decisions, remain the pillars on which we build BusinessLeague.com. Starting from the fourth round of Season 4 of BusinessLeague.com, on March 3, 2025, we are offering access to a maximum of 5

"It doesn't happen overnight. Until it does." The Business League Awards Gala 2025 chronicles.

"It doesn't happen overnight. Until it does." The Business League Awards Gala 2025 chronicles.

The champions who, for three years in a row, have taken the stage at the Business League Gala at Apollo 111 are people who truly deserve their awards. In Business League and beyond, they all share one common trait: effort. And, without exception, they all take it seriously. Once a