Message from Dorin Boerescu (CEO, 2Performant) on the share capital increase and company plans

In December 2009 we acquired the first affiliate network in Romania — a startup with €10,000 in first-year turnover. In 2025, our revenue reached nearly €10 million.

Over these years, the proprietary platforms developed by our team have facilitated, tracked, and paid out 16 million online sales worth over €800 million for thousands of e-commerce stores across CEE, primarily in Romania. In 2025 alone, 876 online stores collaborated with 5,689 affiliates through BusinessLeague.com, generating €137 million in GMV across 2.16 million transactions.

It has not been an easy journey. We went through hundreds of business model iterations, two major rebrandings, and multiple market crises. We built three completely different generations of our technology platform and competed against players of all shapes and sizes — local, regional, and global. Yet today we are the undisputed market leader in Romania — a rare achievement in small-to-medium CEE markets where international networks usually dominate. Our "secret"? A globally unique approach built on radical transparency, gamification, and proprietary technology capable of facilitating hundreds of thousands of partnerships and millions of sales in real time.

Next Step: Launching BusinessLeague Ireland

We are ready to take the next step: launching BusinessLeague Ireland. Ireland is a $17–23 billion e-commerce market growing at 7–12% annually. From an affiliate industry standpoint, it is almost completely underserved — sitting right next to the UK market, without dedicated local platforms. It is an English-speaking EU market with 75% 5G population coverage, where Amazon.ie only launched in March 2025.

We plan to invest €500k over the next two years to validate and scale our business in Ireland — helping local brands compete against global marketplaces through transparency, meritocracy, and performance advertising paid strictly on a Cost-Per-Sale basis.

The Global Context & Capital Increase

The global affiliate marketing industry reached $17 billion in 2025 with a projected 9.2% CAGR through 2028, driving 16% of all global online orders. Yet legacy networks still operate on opaque commission structures and agency bureaucracy that fail SMEs.

After 30 years of entrepreneurship in marketing, 17 in e-commerce, and 5 as CEO of a publicly listed company, I believe more strongly than ever in two principles:

1. For online stores, paying for promotion any way other than Cost Per Sale is unnatural.
2. The potential of connecting Romanian capital with Romanian technology companies remains massively under-exploited.

Our ongoing share capital increase on the Bucharest Stock Exchange (BVB AeRO) aims to raise up to 5.65 million RON to fund our entry into the Irish market, strengthen our leadership position in Romania, and scale our cost-per-sale influencer marketplace.

• Maximum shares offered: 4,344,347 shares
• Subscription price: 1.30 RON / share
• Stage 1: Exclusively for preference right holders (1 new share subscribed for every 3 preference rights held)

Full investor documentation is available at https://ro.2performant.com/ir-majorare-capital/, and you can reach our team anytime at investors@2Performant.com.

Dorin Boerescu
Founder & CEO, 2Performant / BusinessLeague.com