We recently surpassed 1,100,000 sales generated in BusinessLeague.com Season 5, which started on 1 December 2025 — a 11% increase year-on-year.

Total sales value in this period exceeded €60,000,000 ex-VAT, with an average platform-level ROAS of 11.6, built on more than 30,000,000 clicks and a conversion rate of 3.7%.

While Romanian e-commerce is under pressure, we keep growing. The reason is simple: the platform we built with significant investment automates:

• direct collaboration between hundreds of stores and thousands of affiliates,
• real-time traffic measurement,
• automated sales attribution across every traffic source, on the Last Click Wins model assumed by every BusinessLeague affiliate,
• payments for confirmed sales — all from a single point of contact.

BusinessLeague affiliates generate sales more efficiently than any other way to buy traffic online. It's time to accelerate.

What changes

From July 1st, 2026

01
We move from 24 store categories to 47, aligned with the Google taxonomy.

02
We adjust network commission to market reality and traffic costs per category.

03
We unify the monthly subscription at €99 + VAT.

04
We introduce loyalty and performance discounts.

In practice: for stores where the commission decreases — that saving goes directly into increased affiliate commissions.

For stores where the commission increases — the additional amount does the same.

The main goal: more sales for BusinessLeague stores, profitable for all partners involved.

Average estimated platform ROAS after the adjustment: 10.22 — still far above any other way to buy traffic.

The category restructure and the new standard commission per category, plus loyalty and performance discounts, are available on businessleague.com. Stores have received a personalized email regarding their programme and will also see the new conditions when the login in the platform.

We keep growing together.
Here's to more conversions, everyone!

Dorin Boerescu
CEO & Chairman of the Board, 2Performant Network S.A