Evgenii "Geno" Prussakov is one of the best known affiliate marketing consultant. He is a well-acclaimed author, international speaker, Founder & Chair of the AM Days conference and and Founder & CEO of AM Navigator -  Affiliate OPM Agency.

We had the chance to speak to him a couple of years ago and he shared with us his view on how affiliate marketing should work.

Geno told us why it is important to have a dedicated person for the affiliate program management, how you can find and recruit top affiliates or which are the biggest mistakes, in your opinion, that advertisers make in the communication process.

Read the whole interview with Geno Prussakov right here!