Influencer Marketing - BusinessLeague Chronicles (Page 2)

Influencer Marketing

A collection of 38 posts

Mia Deaconu (Fashion House): Am intrat intr-o zona de comunicare cu totul noua pentru noi, odata cu aceasta campanie, iar rezultatul a fost unul foarte incurajator

Influencer Marketing

Mia Deaconu (Fashion House): Am intrat intr-o zona de comunicare cu totul noua pentru noi, odata cu aceasta campanie, iar rezultatul a fost unul foarte incurajator

In fashion-retail, lucrurile se schimba foarte repede, iar consumatorii devin din ce in ce mai greu de multumit. Aceasta radiografie a pietei tocmai a fost facuta de catre Mia Deaconu (Marketing Manager, Fashion House). Cu ea am stat de vorba in special despre prima campanie cu influenceri pe care Fashion

A debate on the growing importance of micro-influencers in marketing

Influencer Marketing

A debate on the growing importance of micro-influencers in marketing

”Micro-influencing” is no longer a new concept in marketing, but still, let us commence this piece with a standard question: What is a micro-influencer? Definitions do not vary too much from one expert to another, but when it comes to numbers, there are indeed some differences. For example, Tribe says

Scurtă dezbatere despre rolul tot mai important al micro-influencerilor în marketing

Influencer Marketing

Scurtă dezbatere despre rolul tot mai important al micro-influencerilor în marketing

”Micro-influencing” nu mai este un concept foarte nou, însă tot vom începe acest material cu întreabarea clasică: ”Ce este un micro-influencer?”. Definițiile nu prea variază de la un emitent la altul, indiferent pe cine ai întreba; însă la partea de cifre, părerile sunt, uneori, împărțite. De exemplu, Tribe spune că

Dana Gretcu (ING): It's important for marketing professionals to understand and respect the effort that is being put in by content creators

Dana Gretcu (ING): It's important for marketing professionals to understand and respect the effort that is being put in by content creators

Dana Gretcu is Content Marketing & Social Media Lead at ING. This made her a perfect match for answering some questions for us on topics such as influencer marketing. The most recent campaign she has been involved in at ING was developed in February for Valentne's Day. Or

Dana Gretcu (ING): Este important ca oamenii de marketing sa inteleaga si sa respecte efortul depus de creatorii de continut

Influencer Marketing

Dana Gretcu (ING): Este important ca oamenii de marketing sa inteleaga si sa respecte efortul depus de creatorii de continut

Dana Gretcu este Content Marketing & Social Media Lead in cadrul ING, ceea ce inseamna ca este perfecta pentru a ne raspunde la cateva intrebari pe teme de influcencer marketing si altele conexe. Cea mai recenta campanie de genul acesta a fost cea realizata de catre ING cu ocazia Zilei

VTubing and its recent role in entertainment and business

Marketing Revolution

VTubing and its recent role in entertainment and business

In case your entertainment means include YouTube, perhaps you’ve heard about the most recent trend (coming from Japan) called Virtual YouTube content. Or VTubers. It will be a while before we see these guys and gals performing their talents outside Japan, but still. This is a phenomenon that might

Aura Dumitru (MakeSense): O campanie de influencer marketing vine cu un mare atu – acela al autenticitatii si subiectivismului

Influencer Marketing

Aura Dumitru (MakeSense): O campanie de influencer marketing vine cu un mare atu – acela al autenticitatii si subiectivismului

Aura Dumitru este Communication Engineer & Partner la agentia MakeSense. Iar rolul sau acolo este acela de a construi un business in care ”sa ne placa sa lucram si peste 20 de ani”. Pana in 2039 mai avem, asa ca, momentan, o sa vorbim despre ce ne ofera 2019. Anume,

Aura Dumitru (MakeSense): An influencer marketing campaign comes with great assets – authenticity and bias

Influencer Marketing

Aura Dumitru (MakeSense): An influencer marketing campaign comes with great assets – authenticity and bias

Aura Dumitru is Communication Engineer & Partner at MakeSense. Her role there is to help build a business where one would like to work 20 years from now. Not a bad goal. But until then, let’s focus on what 2019 has to offer: influencer marketing and expertise. Because this

Yanitsa Tsvetkova: Being an influencer is not about the number of followers. It’s about sharing your experiences and supporting just causes

Yanitsa Tsvetkova: Being an influencer is not about the number of followers. It’s about sharing your experiences and supporting just causes

Yanitsa Tsvetkova is one of the (Bulgarian) influencers who contributed to the recent marketing campaign developed by VIVRE. The campaign ran through 2Performant's new influencer marketplace. Truth is there is no simple or sure recipe on how to get to be an influencer. But for Yanitsa the path

Ștefana Olaru (influencer): I am one of those lucky ones; where hobby becomes source of income

Ștefana Olaru (influencer): I am one of those lucky ones; where hobby becomes source of income

„Being a successful influencer is not about selling a brand’s image; it’s about trying to change things for the better for the lives of people who follow them”. The words belong to Stefana Olaru - blogger, YouTuber, photographer and, for today’s purpose, influencer trying to change the

Influencer Marketing

Alina Ignat (Brand Manager, Vivre): We planned the campaign on 2Performant as a sort of replica of what the Vivre platform is all about – a place where you can find color and inspiration

Dear friends of marketing, we are happy to announce that our blog will be receiving some extra layers of pluck and content, starting today. “Influencer marketing” is not just a string of buzz words. It should never be. Businesses and people with credibility online (aka influencers) are teaming up more

Influencer Marketing

Alina Ignat (Brand Manager, Vivre): Campania pe 2Performant am gandit-o “in oglinda” cu platforma Vivre, unde poti gasi inspiratie si culoare pentru orice personalitate

Prieteni ai marketingului si ai influencerilor deopotriva, suntem bucurosi sa anuntam (fara fast, dar cu entuziasm) ca blogul nostru primeste, de azi incolo, cateva straturi noi. De continut, de ton, de culoare. Marketingul facut alaturi de influenceri capata o importanta tot mai mare, iar 2Performant, cu al sau nou marketplace

Campanii cu influenceri pentru promoțiile de Crăciun. 4 abordări de la specialiști de top.

Dedicated to Advertisers

Campanii cu influenceri pentru promoțiile de Crăciun. 4 abordări de la specialiști de top.

Se apropie Crăciunul și multe magazine online derulează promoții de sezon. Am întrebat 4 dintre cei mai reputați specialiști din piața de comunicare și social media din România cum ar folosi un buget de 1.500 de euro pentru a promova oferta unui magazin online - am lăsat la latitudinea