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Google Analytics 4 and Data Driven Attribution Model - What Has Changed in Online Store Reports

Since the announcement of the new reporting mode in Google Analytics (GA4) in July 2019, it has been clear to digital marketing and e-commerce professionals that the way we capture and analyze data about online promotion results will transform with the updates to Google Analytics. After this version started being

Business League

Alina Pitaru (Affiliate Manager): ”Afiliații sunt cei mai buni oameni de marketing de pe piață”

Runda aceasta, în perioada 8-10 martie, cei de la Cupio.ro au arătat #cumseface. O provocare-concurs, prin care afiliații au putut câștiga bonusuri consistente. Și chiar au câștigat, pentru că rezultatele au fost spectaculoase: * Peste 1400 de vânzări într-un weekend * Vânzări de aproape 60.000 de euro * Locul 1 pentru

Business League

Alina Pitaru (Affiliate Manager): ”Affiliates are the best marketing people on the market”

This round, during March 8-10, the Cupio.ro team showed everyone in the championship #howitsdone. A challenge-contest through which affiliates could win substantial bonuses. And indeed they won, because the results were spectacular: * Over 1400 sales in one weekend * Sales of almost 60,000 euros * 1st place for Cupio.ro

Business League

Meet the performers: Cum a reușit echipa Nichiduță.ro să accelereze vânzările în 2Performant în etapa a 2-a din Business League

Sezonul al doilea al competiției Business League a adus sub lumina reflectoarelor jucători ambițioși, unii cu istoric lung în ecosistemul 2Performant, alții mai recent alăturați. Nichiduță.ro face parte din prima categorie, cu 12 ani de afiliere în strategia de marketing și un avânt în competiție care ne-a atras atenția

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Meet the performers: 10 ani de Lensa.ro și 9 ani în 2Performant

Pentru magazinul online și brandul Lensa expresia “a crescut într-un an cât alții într-o mie” nu e deloc o exagerare simpatică. Compania românească ajunsă astăzi la peste 600 de angajați și o cifră de afaceri de peste 317 milioane de lei este un exemplu de business solid și sustenabil pe

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Budget Lock - the main enemy of performance marketing

OHowever, out of 868 advertisers who registered traffic on the 2Performant platform in 2022 - 369 entered budget lock at least once. When Budget Lock occurs on an account, its sales flow suffers a syncopation that propagates throughout the 2Performant ecosystem.

Business League

Povestea din backgroundul Business League

Business League e prima competitie de marketing descentralizat unde atat specialistii in marketing cat si magazinele online se intrec intr-un format bazat pe performanta, cu premii si beneficii puse in joc la fiecare nivel, intr-un sistem de beneficii castigabile prin rezultate. Business League e conceput pe 5 nivele, asociate cu

Business League

The background story of the Business League

Business League is the first decentralized marketing competition where both marketers and online stores compete in a performance-based format, with prizes and benefits up for grabs at each level, in a system of benefits earned through results. Business League is designed on 5 levels, associated with 5 performance thresholds for

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2Performant Q3 2022 results - €24 million sales generated (+42%), €1.5 million affiliate commissions (+36%)

In Q3, we had a 42% increase in the value of sales generated through our own platform and a 36% increase in affiliate commissions earned compared to Q3 2021. In Q3 2022, the platform's approximately 9,000 users sent 20.2 million clicks to 2Performant's online

Business League

Business League devine complet - o singură competiție pentru TOȚI - advertiseri și afiliați

Business League e prima competiție de marketing digital care aduna sub semnul transparenței întreg ecosistemul 2Performant. Scopul Business League e același pe care compania l-a manifestat de la înființare si anume motivarea dar mai ales descoperirea și recunoașterea campionilor la vânzări printr-un sistem transparent, competitiv și unitar. Business League devine

Affiliate Competitions

Business League becomes complete - one competition for ALL - advertisers and affiliates

Business League is the first digital marketing competition to bring together the entire 2Performant ecosystem under the principle of transparency. Business League's goal is the same as it has been since the company's beginnings, which is to motivate and, above all, to discover and recognise sales

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Campionatul Business League și beneficiile Top Performant

Misiunea 2Performant a fost încă de la început să descopere, să promoveze și să încurajeze marketerii de înaltă performanță. Începând de astăzi, 2Performant adaugă încă o componentă la misiunea sa: sistemul de recompensare a excelenței în marketing, pentru a arăta că aprecierea față de cei mai buni colaboratori este preocuparea

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Business League Championship and Top Performant Benefits

2Performant's mission from the beginning has been to discover, promote and encourage high performing marketers. Starting today, 2Performant adds another component to its mission: the reward system for marketing excellence, to show appreciation for its top contributors is its constant concern for their professional and personal development. The

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3 Big Bear technicalities and how you can use them to your advantage

1. Big Bear is the new conversion attribution system based on 1st party cookies The 2Performant platform now offers, in addition to classic tracking and in-app tracking, a new conversion attribution system based exclusively on 1st party cookies, Big Bear. What is a cookie? As you know, a cookie is

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2Performant Q2 2022 results - 12.3K unique users, €21.6 million sales generated, €1.35 million affiliate commissions

In Q2, we had a 61% increase in the number of users and over 40% increase in the value of sales generated through our own platform as well as commissions earned by affiliates. In the second quarter of 2022, the 2Performant platform was used by 12,281 unique users, up

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Key Insights about European Affiliates

We strongly believe that transparency and data sharing are mandatory to help affiliates do their job better. Finding relevant and transparent data about affiliate marketing in Europe is a difficult task. That's why we set out to understand the profile and behaviour of affiliates in 2022, as well

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2Performant Q1 2022 results - 12,000 unique users, €20.56 million sales generated, €1.38 million affiliate commissions

In Q1, we had a 36% increase in the number of users and over 50% increase in the number and value of sales generated through our own platform, as well as commissions earned by affiliates. In the first quarter of 2022, the 2Performant platform was used by 11,926 unique

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elefant.ro, sponsor în Digital Sunrise

Fiecare lună reprezintă un prilej bun pentru advertiserii din platformă de a lansa campanii de sezon care să fie adaptate nevoilor și așteptărilor consumatorilor. Martie a început diferit față de cum eram obișnuiți, iar principalul element pe care fiecare magazin online a trebuit să-l includă în strategiile de marketing, comunicare

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La Decathlon, luna Noiembrie nu se măsoară în zile, ci în reduceri

Pandemia a accelerat vânzările din mediul online, aducând un număr semnificativ de noi cumpărători, pe seama scăderii vizitelor în magazinele offline. Astfel, magazinele online au fost puse în situația de a se adapta schimbărilor și de a crea, pentru fiecare cumpărător, aceeași experiență de cumpărare pe care o (re)găseau

Black Friday

Tips & Tricks pentru advertiseri de Black Friday: cum obții cele mai bune vânzări?

Luna noiembrie se simte ca magia Crăciunului pentru deținătorii magazinelor online. Urmează Black Friday, cel mai așteptat eveniment de shopping al anului. Așa că, toți actorii implicați în acest segment, se pregătesc cum știu mai bine prin reduceri și promoții inedite. Pentru că este un eveniment de mare amploare, la

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Why take advantage of this year's online marketing trend for eCommerce. Questions & Answers about Google Shopping Ads & CSS

Two months ago, identifying an excellent opportunity in the platform, I wrote an explanatory article on How to get more sales through Google Shopping Ads. It looks like we've spotted the opportunity correctly, as Google Shopping Ads are catching on more and more and online stores that understand

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How to get more sales with Google Shopping Ads

About Shopping Ads Shopping Ads are Google sponsored ads displayed in a special, very visually oriented format (very similar to dynamic remarketing). These ads are based on product feeds (the inventory of an online shop) and are displayed in Google Search, Google Display and Youtube - but predominantly in Search.

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Customer service & affiliate marketing: how to turn your customers into brand advocates

Guest post by Anastasiia Khlystova, Head of Content @ HelpCrunch What customer service has to do with affiliate marketing? Actually quite a lot. According to stats, 89% of businesses believe that great customer service improves retention. Another study shows that existing customers are 60-70% likely to buy more from the same

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O veste bună pentru companiile din retail, FMCG și e-Commerce: se lansează platforma B2B Meetings

În ultima perioadă, reinventarea a fost acțiunea dominantă în toate industriile, pentru adaptarea vremurilor într-o continuă schimbare. Și cum toamna este prielnică lansărilor și acțiunilor inovatoare, venim cu o veste bună pentru toți cei care activează în domenii precum retail, FMCG și e-Commerce: se lansează platforma B2B Meetings. Ce înseamnă

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Behind the reBRANDing. From SmarterClick to intent.ly - More power to the conversion

Read the Romanian version here A while ago we published the story of SmarterClick, the affiliate marketing company that helps advertisers convert their own traffic better and get paid per sale. At the time, SmarterClick had been on the platform for a few months and they were becoming one of

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