What does that mean? It means you can’t expect both inertia and consistently strong results. It requires ongoing work and active involvement.As a merchant, you can have proper descriptions for your products, the commission set right, tracking installed, and the feed neatly done, yet see very little happen. Why?

Because affiliates are not “traffic”; they are businesses that choose where to invest their time, budgets, and attention.Affiliates scale what performs. They promote what converts.

They invest in products and stores where they see predictability. Affiliate Marketing reaches its true potential when the merchant is actively involved:
💡 properly set up the affiliate program and provide relevant information ;
💡 communicate promotions in advance;
💡 offer clear information about products and the customer profile;
💡 optimize the feed and product availability;
💡 highlight products with traction;
💡 respond quickly to affiliate requests;
💡 treat affiliate partners as part of the growth strategy.

Affiliate marketing is not a channel you simply “open” and forget aboiut it. It’s a channel you manage. In other words, a business that must be treated like a business. It’s built on mutual trust, transparency, and a certain level of consistency.

Without involvement, affiliate marketing can still work, but with the handbrake on and missed opportunities along the way. With involvement, however, it can become a real growth accelerator.

We see both sides every day at BusinessLeague. And the difference between them is, most of the time, relationship management—the value merchants bring to the partnership beyond the commission rate.