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Interviews

A collection of 25 posts

Dedicated to Advertisers

Behind the reBRANDing. From SmarterClick to intent.ly - More power to the conversion

Read the Romanian version here A while ago we published the story of SmarterClick, the affiliate marketing company that helps advertisers convert their own traffic better and get paid per sale. At the time, SmarterClick had been on the platform for a few months and they were becoming one of

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How to win back non-converters using affiliate marketing

[Read the Romanian version here] You work hard to create your website, your sales funnels, your promotion strategy. You know how to bring “your people” to your website. And they come in droves. Yay! And then 98% of them leave without buying. Don't feel bad about that, this

Interviews

Dana Gretcu (ING): It's important for marketing professionals to understand and respect the effort that is being put in by content creators

Dana Gretcu is Content Marketing & Social Media Lead at ING. This made her a perfect match for answering some questions for us on topics such as influencer marketing. The most recent campaign she has been involved in at ING was developed in February for Valentne's Day. Or

Interviews

Yanitsa Tsvetkova: Being an influencer is not about the number of followers. It’s about sharing your experiences and supporting just causes

Yanitsa Tsvetkova is one of the (Bulgarian) influencers who contributed to the recent marketing campaign developed by VIVRE. The campaign ran through 2Performant's new influencer marketplace. Truth is there is no simple or sure recipe on how to get to be an influencer. But for Yanitsa the path

Interviews

Kevin Gibbons: In content marketing is important to have your own style

On 1st of November , we will meet at the Wecontent - Content Marketing conference! WeContent is the largest content marketing conference in Romania, where you will have the opportunity to meet top specialists and you will be able to find out how to have a successful content strategy. Because we

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Passion, a lot of work, and perhaps a small dose of ‘madness’ – an interview with Andrei Radu, CEO & Founder of GPeC, the most important e-commerce event in CEE

1. How do you characterize the evolution of Romania’s e-commerce market in recent years, from the GPeC point of view? In the 13 years of the GPeC, we have had over 1,000 online stores participate in the GPeC Competition, and we have noticed their evolution from websites that

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Top 5 improvements in the affiliate program

Affiliate marketing is not only about performance, but mostly about open communication between partners. There is always room for improvements in the affiliate program, but we have selected 5 of them, following discussions with some of our network's top affiliates. There are two types of users that seem

Dedicated to Affiliates

Interview Kalapod.net| Stories of incredible sales and Black Friday adrenaline

Kalapod.net has been for the past few years on the bookmarked webstores list for all the shoes fans in Romania. The desire to have as many pairs of shoes as possible lies in the depth of every woman's heart, no matter the budget she has. Kalapod.net

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Interview | Ray Ban sunglasses – the best selling product in Lensa.ro affiliate program

What exactly do you need to start an online business that can work and actually work great? For Lensa.ro, the recipe included to young guys - a code master and a figures guru. Both of them started out knowing that in such a traditionally offline area, like optics, focusing

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Interview | Daniela Văduva - a 75 cents commission and a winning bet on affiliate marketing

Anything has to start somewhere. And any beginnging can be rough or slow. Lack of patience is one of the modern man's features, especially the young one. We all want everything and we want it now. Affiliate marketing is also included in the "Patience and persistance"

Dedicated to Affiliates

Affiliate marketing through pay per click – tips from top affiliates

Affiliate marketing through pay per click seems quite handy for most people who know a thing or two about Adwords and Facebook ads. And it really is! The major perk is that you don't have to build up a website of your own and you can easily test

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Affiliate Marketing – a long term relationship with Nichiduta.ro

When you decide to start with affiliate marketing, wether you want to be an affiliate or you are an online shop that wants to be promoted through affiliation, you need to commit to a long term relationship. It's like a marriage :). Both sides need to make some effort

Dedicated to Affiliates

Interview | Affiliate marketing - work or passion?

Affiliate marketing may sound for people who are not familiar with this term like a hobby or some sort of superficial activity that is hard to explain to others anyway. Although affiliate marketing is far from an easy thing, it can surely become a hobby. I talked to a lot

Dedicated to Affiliates

AFFILIATE MARKETING IN OTHER COUNTRIES – 5 THINGS YOU WANT TO KNOW

Starting out affiliate marketing in other countries than your own can be a more complex and more misterious perspective than the projects you are used to in your homecountry. There you know the brands, you can easily find out information about the local stores, how fast certain advertisers pay and

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A view on affiliate marketing by Geno Prussakov

Evgenii "Geno" Prussakov is one of the best known affiliate marketing consultant. He is a well-acclaimed author, international speaker, Founder & Chair of the AM Days conference and and Founder & CEO of AM Navigator -  Affiliate OPM Agency. We had the chance to speak to him a

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E-commerce in Croatia: the land of opportunities

Would you be attracted to do e-commerce and online marketing in a European country with only 4,2 Million citizens? What about if we told you that 20% of this country enterprises are active in the e-commerce industry? The percentage in the EU is 17% and in Italy is 7%

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Grab a piece of a Billion Euros market. Opportunities to sell tyres online in Central and Eastern Europe

Would you like a piece of 2,9 Billion Euros? It’s about the electronic retailing (e-tail) tyre market from Europe. An industry with a huge potential as the reports estimate that it will nearly double to 5.47 Billion euros in 2021. We would like you to have a

Dedicated to Affiliates

3 secrets on how to be successful in affiliate marketing

Let's say you're excited about the idea of getting started with affiliate marketing in Business League, World's First E-Commerce Championship. Excellent vibe! I'm not here to shatter your enthusiasm. But I want you to enter this game with realistic expectations. Namely, in

Dedicated to Affiliates

A laptop, an internet connection and a sea of dreams

Remember the question: what do you wanna be when you grow up? Surely, none of us responded that we want to be freelancers. Some wanted to become doctors, architects, artists, and the most ambitious wanted to be executives or owners. No way a freelancer. What would your parents say? Get

Ecommerce News

How to Convert 24 Times Better Than Your Competitors - Bryan Eisenberg Insights

If you are doing it right, developing a community around your e-commerce business and investing in user experience can help you to convert even 24 times better than your competitors. It sounds unbelievable, doesn't it? But Bryan Eisenberg, one of the top 10 User Experience Gurus and an

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Tips for Building a Converting Landing Page in 2016 - Oli Gardner, Unbounce (VIDEO)

How to build a high converting Landing Page in 2016? The call to action should be above the fold? When to use the FREE word for gaining conversions? The man who have probably seen and have analyzed more landing pages than anyone on the internet, Oli Gardner, Co-Founder @Unbounce, gives

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The Biggest E-commerce Trends to Follow in 2016 – Central and Eastern Europe

What do you have to do in 2016 to increase the online sales? Should you invest in mobile commerce apps? In omnichannel strategies and technologies? To pay more attention to customer needs and to build great communities? What online marketing channels could make the difference for an e-commerce business? A

Ecommerce News

Tips to sell online in Poland, a Top 3 fastest-growing e-commerce market from Europe

The Polish e-commerce market was about 6,5 Billion EUR in 2014. Also, the reports estimates that 75% of Polish Internet users had bought something online and now we can speak of about 12 million online shoppers. Definitely, Poland is an attractive market for investors and online specialists. But what

Dedicated to Advertisers

How to sell via Social Media - Larry Kim interview (VIDEO)

If you would have the chance to speak with the most influential PPC Expert, what would you ask him? Here, at 2Performant, we had the honour to have Larry Kim, the founder of WordStream, as the first guest for the new How 2Perform in Online video serial. Larry Kim had

Dedicated to Affiliates

How you win in affiliate marketing? Insights from the winner of the biggest bonus offered by 2Performant

Octavian Jomir is the affiliate who won the biggest bonus offered by 2Performant until now, besides all the earnings from commissions. A few weeks ago, he managed to reach the line of 2000 sales in 2Performant, a performance that brought him the biggest bonus of € 2.000. Was it luck