Nimanka Perera (Delupe): BusinessLeague is truly a professional ecosystem that enables shops to connect and make sales
Background
We are in based in Dubai, UAE, and our team currently consists of around 15-20 professionals. We have a broader experience in digital and performance marketing.
Your journey in BusinessLeague so far
Delupe joined BusinessLeague about two years ago. Since then, the journey has been very positive. We have gained valuable hands-on experience, built strong partnerships with merchants, and continuously improved campaign performance. The platform has provided a strong environment for collaboration and growth.
For us, BusinessLeague is truly a professional ecosystem that enables entrepreneurs and businesses to connect, collaborate, and grow through meaningful partnerships. To make sales and grow.
The #1 ingredient to a successful partnership
Trust. Strong partnerships are built on transparency, reliable communication, and consistent performance. When trust is established, it becomes much easier to solve challenges, optimize campaigns, and build long-term collaborations that benefit both parties.
In BusinessLeague, some of the stores we have achieved the strongest results with over the past year include fornello.ro, lensa.ro, chicco.ro, nevertebrate.ro, libhumanitas.ro, and intimax.ro.
Traffic sources
Our primary focus is performance marketing through paid advertising. We specialize in driving high-intent traffic through platforms such as Google Ads and Microsoft Ads (Bing). By continuously analyzing performance data, we optimize campaigns and scale strategies that deliver strong conversion rates and sustainable results.
AI - present & future
At Delupe, we leverage AI-driven tools to optimize campaign performance. These technologies help us improve bidding strategies, identify high-value audiences, and select the most effective creatives and placements across platforms such as Google and Microsoft. This approach enables us to increase sales, improve efficiency, and maximize return on investment.
Looking ahead, affiliate marketing will continue to become more performance-driven and data-focused. Brands will increasingly demand clear attribution, high-quality traffic, and strong compliance standards. AI and automation will play a growing role in campaign optimization, reducing manual work while improving accuracy and scalability.
Affiliates who prioritize data transparency, strategic partnerships, and sustainable performance will be best positioned to succeed in the evolving affiliate ecosystem