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# How It Went at "Trends in Pharma & Health: Innovations, Strategies, and Marketing Opportunities"
- URL: https://blog.businessleague.com/how-it-went-at-trends-in-pharma-health-innovations-strategies-and-marketing-opportunities/
- Published: 2025-07-16T08:46:41.000Z
- Updated: 2026-10-21T10:23:05.000Z
- Description: Over 80 people joined the BusinessLeague webinar dedicated to the Pharma category, which our colleague and event host Ivona Băbărelu titled "Trends in Pharma & Health: Innovations, Strategies, and Marketing Opportunities."
- Author: Codruț Baciu
- Tags: Competition & Rankings, en

What did we set out to do with this webinar? To share our inside insights. We used the numbers gathered throughout the year in BusinessLeague to offer the clearest possible picture of what has happened—and especially what could come next—in the Pharma industry. All with a focus on opportunity and sales. So, solid numbers alongside highly valuable guests who kept the audience's interest high:

- **Loredana Goarnă** \- Manager & Pharmacist @ Napofarm
- **Alexandru Filip** \- Country Manager @ Dateio
- **Ciprian Militaru** \- CEO @ Sonnen Apotheke

For over an hour, discussions moved between big-picture themes (recommendations for 2026) and specific questions (the *cross-border* shipping regime for certain products).

**3 takeaways:**

- Ciprian Militaru: "Cross-border sales are the future"
- Alex Filip: "We are at around 40 affiliate-type offers that perform very well in the Pharma segment"
- Loredana Goarnă: "Affiliate marketing accounts for 16% of our total orders"

And some good news that we hope as many future BusinessLeague players as possible will take advantage of: all webinar participants who do not yet have an account on the platform benefit from a unique offer:

![](https://storage.ghost.io/c/40/d5/40d5a77a-70f5-4c4e-843f-7671324e0972/content/images/2025/07/oferta-bl.jpg)

The truth is we were thrilled by the strong interest in the topics discussed, so we're bending the rules a little with this offer:  
  
If within the next 24 hours you write to our colleague Gabi Bonciu, Head of Sales ([gabriel.bonciu@businessleague.com](mailto:gabriel.bonciu@businessleague.com)) with the text "**Lets go**", you will also benefit from the offer, even if you didn't attend the webinar.

Just make sure you come to the next one, ok? 😀

By the way: We are preparing a discussion at least as comprehensive and interesting for the Fashion category, where the potential is growing ever larger in Romanian e-commerce and in the BusinessLeague ecosystem. We have the numbers, and we have almost half a year left in 2025\. It's up to you to make the most of it.