> ## Content Index > Fetch the complete content index at: https://blog.businessleague.com/llms.txt > Use this file to discover other available public pages before exploring further. # Highlights from BusinessLeague Residence - Autumn 2025 Edition - URL: https://blog.businessleague.com/highlights-from-businessleague-residence-autumn-2025-edition/ - Published: 2025-10-06T08:40:26.000Z - Updated: 2026-10-21T10:22:36.000Z - Description: Okay, it rained, but we're not made of sugar 😀 Plus, the discussions didn't take place under the open sky, but under the generous roof of our friends at Hidden - The Social Space, who always make sure we have everything we need. - Author: BusinessLeague - Tags: Competition & Rankings, en The Autumn Edition of BusinessLeague Residence could only have one main theme: Black Friday 2025. And as we approach the most important e-commerce event of the year, we have a clear rule: only top-tier guests at Residence: **Rodica Chirita**, Digital Marketing Manager @ Noriel **Alin Vlad**, E-commerce director @ Otter **Simona Farcas**, Pricealert **Adina Vlad,** Managing Partner @ Unlock **Cristian Cojocaru,** CEO @ JocuriNoi.ro **Ana Opriță**, CTO @ 2Performant **Gabriel Bonciu**, Business Development Manager @ 2Performant We listened to valuable insights from **Adina Vlad**'s presentation, which showed how consumer behavior is shaping up in 2025 based on market research data. Then we moved on to an **engaging panel discussion**, featuring a conversation between merchants and platform affiliates, with bold questions and answers grounded in experience and concrete figures. We learned from Rodica Chiriță that affiliate marketing is a stable channel for Noriel, one that the team can scale "at healthy costs". And because we love numbers just as much as we love summer, we got them: "Affiliate marketing accounts for around 7% of our sales; during Black Friday the percentage rises to 10%, while our expectations for BF2025 are 15%". Alin Vlad also shared several insights that affiliates should keep in mind. Perhaps the most important among them is the fact that affiliate marketing has doubled its share of sales over the last 12 months. That is why [Otter.ro](http://otter.ro/?ref=blog.businessleague.com) is looking for quality content and influencers. Also during the panel, we listened to Cristian Cojocaru talk about the past year's growth in affiliate marketing—especially given that 2024 was already a very strong year for [jocurinoi.ro](http://jocurinoi.ro/?ref=blog.businessleague.com). Now is the best time for growth & investment, Cristian told us. ![](https://storage.ghost.io/c/40/d5/40d5a77a-70f5-4c4e-843f-7671324e0972/content/images/2025/10/Hiden-021025-151.jpg) ![](https://storage.ghost.io/c/40/d5/40d5a77a-70f5-4c4e-843f-7671324e0972/content/images/2025/10/Hiden-021025-152-1.jpg) ![](https://storage.ghost.io/c/40/d5/40d5a77a-70f5-4c4e-843f-7671324e0972/content/images/2025/10/Hiden-021025-144-1.jpg) ![](https://storage.ghost.io/c/40/d5/40d5a77a-70f5-4c4e-843f-7671324e0972/content/images/2025/10/Hiden-021025-139-1.jpg) ![](https://storage.ghost.io/c/40/d5/40d5a77a-70f5-4c4e-843f-7671324e0972/content/images/2025/10/Hiden-021025-135.jpg) ![](https://storage.ghost.io/c/40/d5/40d5a77a-70f5-4c4e-843f-7671324e0972/content/images/2025/10/Hiden-021025-122.jpg) ![](https://storage.ghost.io/c/40/d5/40d5a77a-70f5-4c4e-843f-7671324e0972/content/images/2025/10/Hiden-021025-112.jpg) ![](https://storage.ghost.io/c/40/d5/40d5a77a-70f5-4c4e-843f-7671324e0972/content/images/2025/10/Hiden-021025-110-1.jpg) ![](https://storage.ghost.io/c/40/d5/40d5a77a-70f5-4c4e-843f-7671324e0972/content/images/2025/10/Hiden-021025-99.jpg) **News at** [**BusinessLeague.com**](http://businessleague.com/?ref=blog.businessleague.com) Through the voice of Ana Opriță (CTO, 2Performant), we announced several plans and updates in the competition. 1\. Influencer Marketing. It’s finally happening 😀 Starting in October, stores will benefit from sales generated by influencers, who in return will be paid based on results. The same winning model we established in BusinessLeague, built on transparency and efficiency. 2\. Debut Drive. A new Challenge in the competition, addressed exclusively to bold affiliates who want to generate sales for new stores. Any shop that has recently joined BusinessLeague (Newcomer) or is still working to gain traction (Freelancer) will have the opportunity to record sales. 3\. Black Friday. There is only one month left, and stores are in the middle of preparations. From what we've seen, so are the affiliates. A prolific Black Friday is on the horizon, and we are ready to make it the star of the season. As usual around this time of year, our thoughts turn to the Winter Gala, where we draw conclusions and hand out awards. We are preparing some surprises, but until then, here's to a year-end filled with plenty of sales and matching growth! ![](https://storage.ghost.io/c/40/d5/40d5a77a-70f5-4c4e-843f-7671324e0972/content/images/2025/10/image-7.png)