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# Daniela Pirlogea (Litera.ro): This year, the "Night of Open Books" campaign is in its 13th edition
- URL: https://blog.businessleague.com/daniela-pirlogea-litera-ro-this-year-the-night-of-open-books-campaign-is-in-its-13th-edition/
- Published: 2025-04-22T15:06:04.000Z
- Updated: 2026-10-21T10:23:32.000Z
- Description: Daniela Pirlogea (Affiliate Specialist at Litera.ro) discusses the 13th edition of the "Night of Open Books" campaign, reading trends in Romania, and how affiliate marketing drives top-tier results in BusinessLeague.
- Author: Codruț Baciu
- Tags: interviews, en

*Good news: Romanians are reading. Our theory is that people are reading more and more, and the bad news is that progress is slower than we would like.* 
  
*We sat down with *Daniela Pirlogea* (Affiliate Specialist at *Litera.ro*), because we love traditions and we love books. "Noaptea Cărților Deschise" ("The Night of Open Books") is one of these traditions, which not only targets & encourages reading, but also comes with prizes included. It will be active until Thursday, April 24, 2025, at 06:59 AM.*  
  
”*For this occasion, we have prepared discounts of up to 90%, a gift kit for orders of at least 299 RON, and free shipping included. The kit will contain a set of three books written by Agatha Christie (Five Little Pigs, Evil Under the Sun, And Then There Were None) and a ceramic mug with a very beautiful illustration*“*, created by the artist Mura. Litera subscriptions and their component volumes are excluded from the promotion.*”  
  
*If you have an active store in BusinessLeague and are running a book campaign, don't forget that* [*you can upload it here*](https://2performant.com/books2025/?ref=blog.businessleague.com)*, so Marketers can quickly access it. And if you're interested in what major BusinessLeague players have to say, here is the full conversation with Daniela below.*  
\_\_\_\_\_\_\_\_\_\_  
  
**How would you define the competition?**  
  
BusinessLeague represents "an X-ray" of affiliate marketing in Romania, providing participants with all the information they need to push themselves to excel.  
  
**How does affiliate marketing in BusinessLeague deliver compared to other sales channels?**

Affiliate marketing is very important to us, ranking among our top sales channels. We are glad that affiliates understand the Litera business and that we can always count on them to support us through promotion, especially during the major sales campaigns we organize.  
  
**The Challenges in BusinessLeague**  

Every month we have at least one major campaign that we know, historically, performs very well. For these, we also consider entering challenges to increase our chances of winning. I couldn't say we have a favorite challenge, because success depends on many factors, such as: other competitors, the actual performance of the campaign, or what is happening in the market at that moment. So we remain open and adapt based on the campaign's potential.

  
[**Affiliate Managers**](https://hello.2performant.com/affiliate-managers?ref=blog.businessleague.com)

The Affiliate Managers program is a very important initiative because it will contribute to the development of the affiliate ecosystem, and every party involved will benefit. 2Performant provides the perfect environment for creating successful partnerships that will bring great results and help grow the platform. Affiliate Managers get the chance to collaborate with a number of stores they might not otherwise have had access to, demonstrate their skills, and learn. At the same time, even advertisers will learn and enjoy increased traffic and sales.  
  
  
**New collaborations**

It is very important to talk with affiliates and understand their projects so we can find the right way to collaborate together. Subsequently, open communication from both sides, sharing campaign information well in advance, and a willingness to test new promotion methods alongside them will lead to stronger relationships.  
  
  
[**"The Night of Open Books"**](https://www.litera.ro/?ref=blog.businessleague.com)

The Night of Open Books campaign will begin on April 22 at 19:00 and will remain active until Thursday, April 24, 2025, at 06:59\. For this occasion, we have prepared discounts of up to 90%, a gift kit for orders of at least 299 RON, and free shipping included. The kit will contain a set of three books written by Agatha Christie (Five Little Pigs, Evil Under the Sun, And Then There Were None) and a ceramic mug with a very beautiful illustration, created by the artist Mura. Litera subscriptions and their component volumes are excluded from the promotion.

Both customers and affiliates know the event and look forward to it every year, as it has a long history at Litera. This year marks its 13th edition.  

Given that it is one of the most important events taking place on litera.ro, we encourage affiliates to step up their promotion, as they will have the chance to record a higher number of commissions.

  
**Easter Top 10**

People are reading across age groups and categories of interest, on an upward trend that is encouraging for the book market and for everyone involved in cultural consumption—which ultimately reflects social health, education levels, and the public's need for communication.

Thrillers, upmarket fiction, personal development, and cosy reading titles are in demand. The fact that we have a mix of tastes, fueled in part by what is trending on social media, shows that we also read along the lines of group belonging, based on targeted reading recommendations, and in the wake of popular choices within our communities.

**Top 10:**

| VIATA CA UN FILM. Valerie Perrin                      |
| ----------------------------------------------------- |
| DESENE CIUDATE. Uketsu                                |
| CUM SA CITESTI OAMENII. Patrick King                  |
| SFARSITUL LUMII ESTE DOAR INCEPUTUL. Peter Zeihan     |
| JAMES. Percival Everett                               |
| PULBERE BLONDA. Tatiana de Rosnay                     |
| NOAPTEA IN CARE L-AM PIERDUT. Laura Dave              |
| DAYDREAM. Hannah Grace                                |
| FEMEI CARE GANDESC PREA MULT. Susan Nolen-Hoeksema    |
| CLATITE CU CAPSUNI SI DRAGOSTE. Laurie Gilmore        |
| PUTEREA DE A NU FI PE PLACUL CELORLALTI. Hailey Magee |
| FURT. Abdulrazak Gurnah                               |
| BUN VENIT LA LIBRARIA HYUNAM-DONG. Hwang Bo-reum      |
| CANTECUL INIMILOR REBELE. Thrity Umrigar              |
  
  
**Literature?**

| PACIENTA TACUTA. Alex Michaelides. reissue                    |
| ------------------------------------------------------------- |
| POWERLESS. Jocul. Lauren Roberts. reissue                     |
| RECKLESS. Urmarirea. Lauren Roberts                           |
| FEMEIA CARE A MINTIT. Claire Douglas                          |
| ICEBREAKER. Hannah Grace. reissue                             |
| FURIA. Alex Michaelides. reissue                              |
| TEMPLUL UMBRELOR. Minciuna lui Michelangelo. Igor Bergler     |
| CIOCNIREA. Bal Khabra                                         |
| FAMILIA MONET. PRINTESA. Partea a II-a. Weronika Anna Marczak |
| O FATA DIN ALTE TIMPURI. Felicia Kingsley. reissue            |
| TOTI AM FOST AICI. Jojo Moyes                                 |
| CHIRURGUL. Leslie Wolfe                                       |
| PANA NU SE RACESTE CAFEAUA. Toshikazu Kawaguchi. reissue      |
| PROMISIUNI CE TREBUIAU TINUTE. Monica Murphy                  |
| TIPAT IN TACERE. Angela Marsons                               |
  
  
**Business challenges**

The most important challenges, both for publishers and for book outlets as a whole, relate to keeping pace with the international market, the distribution network, and continuously upgrading promotion strategies.

Last but certainly not least, challenges also involve human resources, because we want well-trained professionals who are aware of what is happening in the world and experienced in communicating a product as nuanced and versatile as a book.  
  
  
**Advice for new BusinessLeague players**

We advise advertisers who are just starting out to be patient, maintain constant communication with affiliates and the network, be open to testing new partnerships, and put in effort every day. That way, results will not be long in coming.  
  
**Plans**

We want to continue growing in Business League, developing existing partnerships while also building new ones. We are considering creating new campaigns and earning opportunities for affiliates.

By the end of the year, we will organize two more major events on litera.ro: Litera Days (Zilele Litera) and Black Friday.