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# Black Friday 2025: Numbers and Enthusiasm
- URL: https://blog.businessleague.com/black-friday-2025-numbers-and-enthusiasm/
- Published: 2025-11-14T10:50:54.000Z
- Updated: 2026-10-21T10:22:14.000Z
- Description: It was an old-school Black Friday, with committed online stores and well-prepared affiliates. Here are some of the key results from this period, showing that e-commerce—and affiliate marketing in particular—are on a great track.
- Author: BusinessLeague
- Tags: Competition & Rankings, en

# Friday Week (November 3–9)

  
**Total sales: 103,507**

AOV: 68.2 €  
Overall Conversion Rate: 5.26%  
Clicks: 1,968,837  
Sales Value: 7,059,412 €  
  
**Top 3 categories by number of sales:**

1. Books (28,427 sales)
2. Fashion (21,755 sales)
3. Pharma (12,014 sales)

**Top 3 categories YoY growth by number of sales:**

1. Insurance +225.58%
2. Hypermarket & Groceries +203.79%
3. Automotive +147.39%

**Top 5 Affiliates by number of sales:**

1. [BigConvert.com](http://1.bigconvert.com/?ref=blog.businessleague.com) (21,436 sales)
2. [klikads.ro](http://2.klikads.ro/?ref=blog.businessleague.com) (8,296 sales)
3. pricealert (7,485 sales)
4. [productXL.com](http://4.productxl.com/?ref=blog.businessleague.com) (5,843 sales)
5. SHOPIA (5,335 sales)

**Top 5 Advertisers by number of sales:**

1. [fashiondays.ro](http://fashiondays.ro/?ref=blog.businessleague.com) (13,173 sales)
2. [bookzone.ro](http://bookzone.ro/?ref=blog.businessleague.com) (11,024 sales)
3. [elefant.ro](http://elefant.ro/?ref=blog.businessleague.com) (6,533 sales)
4. [drmax.ro/](http://drmax.ro/?ref=blog.businessleague.com) (6,012 sales)
5. [bestvalue.eu](http://bestvalue.eu/?ref=blog.businessleague.com) (5,560 sales)

# Black Friday Weekend (November 7–9)

**Total sales: 62,677**

AOV: 70.82 €  
Overall Conversion Rate: 6.42%  
Clicks: 976,059  
Sales Value: 4,439,004 €

**Top 3 categories by number of sales:**

1. Books (15,657 sales, 10.52% conversion rate)
2. Fashion (12,445 sales, 7.69% conversion rate)
3. Pharma (8,451 sales, 10.30% conversion rate)

**Top 3 categories YoY growth by number of sales:**

1. Hypermarket & Groceries (+320.7%)
2. Insurance (+305.7%)
3. Automotive (+110.2%)

**Top 5 Advertisers by number of sales:**

1. [bookzone.ro](http://bookzone.ro/?ref=blog.businessleague.com) (6,592 sales)
2. [fashiondays.ro](http://fashiondays.ro/?ref=blog.businessleague.com) (5,728 sales)
3. [drmax.ro/](http://drmax.ro/?ref=blog.businessleague.com) (4,722 sales)
4. [otter.ro](http://otter.ro/?ref=blog.businessleague.com) (4,197 sales)
5. [bestvalue.eu](http://bestvalue.eu/?ref=blog.businessleague.com) (4,113 sales)

**Top 5 Affiliates by number of sales:**

1. [BigConvert.com](http://bigconvert.com/?ref=blog.businessleague.com) (10,909 sales)
2. [klikads.ro](http://klikads.ro/?ref=blog.businessleague.com) (4,974 sales)
3. pricealert (4,151 sales)
4. [productXL.com](http://productxl.com/?ref=blog.businessleague.com) (3,484 sales)
5. M.Catalin (3,247 sales)

# Black Friday Day (November 7):

**Total sales: 31,449**

AOV: 78.4 €  
Overall Conversion Rate: 6.96%  
Clicks: 452,083  
Sales Value: 2,465,510 €

**Top 3 categories by number of sales:**

1. Books (7,365 sales, 12.06% conversion rate)
2. Fashion (6,641 sales, 7.43% conversion rate)
3. Beauty (4,203 sales, 8.53% conversion rate)

**Top 3 categories YoY growth by number of sales:**

1. Hypermarket & Groceries (+396.41%)
2. Insurance (+320%)
3. Games (+300%)

**Top 5 Advertisers by number of sales:**

1. [bookzone.ro](http://bookzone.ro/?ref=blog.businessleague.com) (6,592 sales)
2. [fashiondays.ro](http://fashiondays.ro/?ref=blog.businessleague.com) (5,728 sales)
3. [drmax.ro/](http://drmax.ro/?ref=blog.businessleague.com) (4,722 sales)
4. [otter.ro](http://otter.ro/?ref=blog.businessleague.com) (4,197 sales)
5. [bestvalue.eu](http://bestvalue.eu/?ref=blog.businessleague.com) (4,113 sales)

**Top 5 Affiliates by number of sales:**

1. [BigConvert.com](http://bigconvert.com/?ref=blog.businessleague.com) (5,507 sales)
2. [klikads.ro](http://klikads.ro/?ref=blog.businessleague.com) (3,022 sales)
3. pricealert (2,083 sales)
4. INGBazar (1,521 sales)
5. productXL.com (1,501 sales)