> ## Content Index
> Fetch the complete content index at: https://blog.businessleague.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Back to School 2025: How to sell more & more efficiently in BusinessLeague
- URL: https://blog.businessleague.com/back-to-school-2025-how-to-sell-more-and-more-efficiently-in-businessleague/
- Published: 2025-08-19T14:22:39.000Z
- Updated: 2026-10-21T10:22:50.000Z
- Description: Peak sales period: September 1–8
- Author: BusinessLeague
- Tags: Playbooks & Case Studies, en

The end of summer brings a fresh start: the beginning of the school year. For retailers and affiliates in **BusinessLeague**, this is an excellent opportunity to boost sales and attract new customers.

Based on insights from previous years, we already know that **September 1–8** represents the sales peak for Back to School campaigns.

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## What we learned from 2024

Last year, the most popular product categories were:

- **Books**
- **Health & Personal Care**
- **Pharma**

This trend remains relevant for 2025 as well, and the right mix of promotions and visibility can make the difference between a good campaign and an exceptional one.

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## What you can do if you are a Merchant

- Allocate an additional budget or add more products from the categories mentioned above.
- Create a dedicated Back to School category (e.g., stationery + backpack + book bundle).
- Offer incentives to top-performing affiliates: increased commissions or exclusive discount codes.

If this is your first campaign in BusinessLeague and you top up your account with **€250**, you receive a **bonus + reduced commission until Black Friday**.

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## What you can do if you are a Marketer

- Apply to stores in the star categories and gradually scale your budget where you see traction.
- Use 1st-party data for lookalike audiences, segment by intent and demographic filters (e.g., parents 14+).
- Propose dedicated promotions together with merchants – most of them are open to collaborations during the Back to School season.

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## How to add your promotion in BusinessLeague

1. Log in to your **BusinessLeague** account.
2. Go to the **Promotions** section and add your store's promotion.
3. **BONUS** – Configure *Affiliate Challenge* and *Affiliate Bonus* in your promotion for extra visibility.

👉 See all Back to School 2025 promotions here: [https://2performant.com/back-to-school-2025/](https://2performant.com/back-to-school-2025/?ref=blog.businessleague.com)

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## Examples of Back to School 2025 campaigns

- **vidaXL.ro** – “2 office products for 10%” (Aug 14 – Sept 15)
- **Cărturești.ro** – The *Cărturești x National Team* notebook collection (Aug 5 – Sept 30)
- **Noriel.ro** – Discounts on ALL backpacks, up to -30% (Aug 4 – Sept 30)
- **Niculescu.ro** – Discounts between -33% and -77% on books (Aug 15 – Oct 15)
- **Hervis.ro** – Back to School on sportswear and sporting goods (Aug 13 – Sept 9)
- **Editura Corint** – Back to School 2025 (Aug 17 – Sept 14)

... and many more, available on the [campaign page](https://2performant.com/back-to-school-2025/?ref=blog.businessleague.com).

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## Conclusion

Back to School 2025 is the right moment to test new strategies, invest more in relevant promotions, and collaborate closely with partners in BusinessLeague.

Success is built early, and the **September 1–8** period is key to maximizing results.

Log in to [BusinessLeague](https://2performant.com/back-to-school-2025/?ref=blog.businessleague.com), activate your promotions, and prepare your campaign now.

[Back to School 2025](https://2performant.com/back-to-school-2025/?ref=blog.businessleague.com)