> ## Content Index > Fetch the complete content index at: https://blog.businessleague.com/llms.txt > Use this file to discover other available public pages before exploring further. # Alex Jivan (Spy-shop.ro): BusinessLeague is the ultimate competition for affiliate players - URL: https://blog.businessleague.com/alex-jivan-spy-shop-ro-businessleague-is-the-ultimate-competition-for-affiliate-players/ - Published: 2025-04-16T10:28:21.000Z - Updated: 2026-10-21T10:23:34.000Z - Description: SpyShop is one of the leaders of the Romanian online market for security, surveillance, and monitoring equipment, with 12 years of affiliate marketing experience and a strong presence in BusinessLeague. - Author: Codruț Baciu - Tags: interviews, en **SpyShop* is one of the leaders of the Romanian online market for the distribution of security, surveillance, and monitoring equipment. They started affiliate marketing 12 years ago, when "our motivation was to open up as many channels as possible through which we could reach our potential audience."* *Today, spy-shop.ro is an important player in BusinessLeague at the Companies level. So we sat down with *Alex Jivan* (Marketing Manager) to find out more about:* *\-The store's journey, from the beginning to today* *\-The Easter 2025 campaign* *\-Challenges & Affiliate Manager Program* *\-Future plans and affiliate marketing* *If you haven't started making sales the way you know you deserve yet,* [*create your BusinessLeague account now*](https://businessleague.com/?ref=blog.businessleague.com)*!* *\_\_\_\_\_\_\_\_\_* **What does BusinessLeague mean to you?** The ultimate competition for affiliate players **Affiliate campaign objectives** Considering that we started the campaign in 2012, when affiliate marketing itself was just beginning in Romania, our motivation was to open as many channels as possible through which we could reach our potential audience. At the time, we wanted to diversify as much as possible and test the most profitable and efficient performance methods. **How does affiliate marketing in BusinessLeague deliver compared to other sales channels?** Overall, we are satisfied with the performance of affiliate marketing. We have established ourselves both thanks to our longevity on the market and the value of our commissions—which are the highest in the security sector—and we have a stable base of high-performing affiliates with whom we keep in touch to constantly scale results. We are also open to new collaborations with high-performing marketers, we allow promotion via Google Ads, Bing, etc., and we provide them with the information or tools they need to deliver results. **The Easter campaign and beyond** In April, we have many promotions running throughout the entire month. The actual Easter campaign runs until April 24, and we have hundreds of products on offer with discounts of up to 50%—surveillance kits and cameras, wireless and 4G cameras, cameras with solar panels and batteries, home burglar alarm kits, video intercoms, and lots of gadgets: from dashcams to smart equipment for a smart home, home safety sensors, as well as a wide range of optical equipment such as binoculars, scopes, microscopes, telescopes, weather stations, flashlights, rangefinders, monoculars, trail cameras, and thermal imaging cameras. **What do you look for first and foremost in a Marketer?** What is essential for us is that the marketer has an identity—a full name, a description, a traffic source. That is where we start. Then we look at their historical performance—what results they have and in which niches. I know that some affiliates perform better in one niche and others in different ones. It is important for the future partner to be involved, to have some experience in promoting electronics and IT products because it will be easier for them, and to communicate when they have proposals that can improve performance. **The** [**Affiliate Manager**](https://hello.2performant.com/affiliate-managers?ref=blog.businessleague.com) **Program** It is a good opportunity for those who have experience in managing affiliate programs and want to dedicate more time to growing other programs as well. Besides gaining more experience, they will have a direct interest, as payment is directly proportional to the results delivered. **Plans** We aim to optimize and streamline. And based on that, to scale what performs well. Given that on a geopolitical and macroeconomic level a more turbulent year lies ahead, we want to closely monitor how these factors influence the market, minimize any potential negative impact, and adapt our strategy so that we get the maximum result out of every marketing action we take. *If you haven't started making sales the way you know you deserve yet,* [*create your BusinessLeague account now*](https://businessleague.com/?ref=blog.businessleague.com)*!*